Deanna Sieg
Regional Vice President
Deanna Sieg has served as Regional Vice President since 2023. She joined European Wax Center in 2017 as Director of Franchise Performance and later served as Sr. Director of Operations. Prior to joining the Company, Deanna served as Vice President of Operations of DFASS from 2016 to 2017, as Head of Operations of Swatch Group US from 2015 to 2016, and as Sr. Director of Operations & Communications for Soma from 2011 to 2015.