Corporate Profile

European Wax Center, Inc. is a leading personal care franchise brand whose mission is to ensure that every guest who walks through our doors leaves feeling unapologetically confident. A 15-minute reservation at one of our centers can transform someone’s mood, someone’s day—even their perception of themselves.

Founded in 2004, European Wax Center revolutionized the market for out-of-home hair removal services by creating the first professionalized model exclusively focused on providing high-quality waxing experiences for guests. We take wax-based hair removal seriously because waxing is an integral part of our guests’ recurring personal-care and beauty regimens, and our guests trust us to give them an unparalleled experience. European Wax Center continues to revolutionize the waxing category with our innovative, signature Comfort Wax® and full collection of proprietary products to enhance and extend our guests' waxing services.

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