JOAN Creative and European Wax Center Want to Wax "Every Body Smooth" in New Bold Campaign
Nation's largest franchisor and operator of out-of-home waxing services launches new campaign that encourages inclusivity and promotes providing services for all
To make waxing more inclusive, JOAN and EWC are debuting "Every Body Smooth," to show the world that everyone deserves a consistent, quality waxing experience from the experts at
"As the industry leader in out-of-home waxing, we are thrilled to partner with JOAN to drive home the message that 'every body' is welcome at EWC," said
Taking a cue from the fashion world, with which the customer base resonates, and featuring a fun, playful, and bold look and tone, JOAN elevates EWC's universal appeal with an exciting and captivating multimedia campaign. The campaign will appear in film, digital, social, and print, and showcase JOAN's new "tri-strip" visual device, which creates an iconic, ever-changing photographic approach to the marketing creative. Inspired by mix-and-match character books, the tri-strips are made up of all kinds of different people and beautiful skin, continually swapping out and coming together to highlight all of the guests EWC can serve.
"Feeling smooth is different for everybody, and every body, and that's what we love about this work," said
The launch film delivers the message with an upbeat and energetic music track by YACHT. The 30-second spot opens with a bodybuilder flexing and then immediately begins mixing and matching images of beautiful skin belonging to people of different ethnicities, sizes, body types, skin colors, and genders. Shot by
And, to include even more people in the campaign, EWC will be offering an opportunity for real guests to win a chance to be a part of future campaign elements.
"Building on EWC's incredible brand, JOAN is transforming EWC into a Modern Legend," said
JOAN is a globally recognized and culturally obsessed agency known for its work with clients like Facebook, Google, and Virgin, as well as Keds, Brawny, and more. Rebellious in spirit yet exacting in action, JOAN uses highly defined strategic insights to create culturally savvy brand communications that speak directly to today's consumers – with work that reflects the agency's core philosophy of making legendary brands modern and modern brands legendary. JOAN's journalistic approach to strategic insights, combined with its creative excellence, rigorous research techniques, vast digital learnings and unique business model, allows the delivery of exceptional results for every client. The agency also has a deep-rooted commitment to improving the world around them which is reflected in the
View original content to download multimedia:https://www.prnewswire.com/news-releases/joan-creative-and-european-wax-center-want-to-wax-every-body-smooth-in-new-bold-campaign-301820164.html
Dana Mirman, 917-583-0777, email@example.com